bei“chonghuai”dezhongguoxiaofeizhe，zuihouhaishidaoxiangleoledzhenying

zaipingmuzheijianshishang，yigeguiyidexianxiangzhengzaifasheng，“lianghuoren”xiangshikanbudaoduifang，zaigezideshijielihuopin：

yibian，shihulianwangdianshijiagezhanbairehua，zhengpaidachangchanpinyijingheshanzhaihuojiagechabuduo，yizaitupodixian；

lingyibian，gaoduandianshilingyuanzhanbuduan，oled、qledmianyanduoniandezhanshiyuedayuejilie，suiranoledzhanleshangfeng，danzheichangtiaochudianshichanpin、guanhudotshidai（display of things，wanwujiexianshi）sheizhuchenfudezhanzhengsheiyebuhuijiucishoushou。

yixiedapaigengshi“qianlitingjindabieshan”，liru，quanqiudapingoledmianbanweiyigongyingshanglg display（yeneijianchenglgd）5yuekaishi，jubanyichangmingwei“oled big bangliaoyuanzhilv”，yaozaizhongguo16gechengshi“xunzhan”。

erlgdzhuyaoyixiangdianshichangshanggongyingoledpingmuweizhu，shiliantiaoshangyouerfeizhijiedexiaofeipinpai，“xunzhan”buxiangshiputongdepinpaihuoyingxiaohuodong，eryingdangshilgdzaiguoquzhuyaoyubeishangguangshendengchengshituiguanghezhanshidejichushang，xiangersanxianchengshikuodaoledyingxiangli、suzaorenzhidejudong。

jiezhujicengturangpeiyugengduodegaoduanshichangjiyu，zheiyudangxiade“gaoduanxiaofeixiachen”qushibumouerhe。

bei“guanhuai”dezhongguoxiaofeizhe，oledweishenmebuquyinghe？

zuoweimianbanxingyedelingtouyang，lgdweishenmebujiarudaojiangjiadajunzhong，peihezhengjichangshangchangdaxi，faneryaogaodiaotuiguangjiageshaoxianangguideoled？

yuanyinkenengzaiyu，zheibuzhishilgddexuanze，ershishidaidexuanze。

1、gainian、dijia，zhongguoxiaofeizhezhengzaibeibufenzhengjichangshang“chonghuai”

yimouxiehulianwangdianshipinpaiweidaibiao，jiagezhanzaoyidadaojibaikuaijiunengmaidaoyitai31yingcundedianshi、65cundapingdianshishenzhibudao3000yuandedibu，henduorendahukanbudong。

shishishang，dianshichanpindedajianjia，mouzhongchengdushangshi“dianyingyuanxiaoying”dejieguo：zuozaizuiqianpaiderenyidanzhanqilaikandianying，houpaiderenyebixuzhanqilai，zuizhong，zhenggeboyingtingdeguanzhongdoubixuzhanqilai，ersuoyourenyuanbendoushikeyihaohaozuoxiade。

yidanjiangjiafengchaoxingqi，suoyouzhengjichangdoubixugen，zuizhongjiageyueshayuedi。zheigeguochengzhong，zhongguoxiaofeizhebeibufenzhengjichangshangchonghuaile，zaoyirenweidianshidedijiashilisuodangran。

2、dijialiubuzhuguanzhong，yelabuhuiditouzu

yigefeichangyouyisideshishi，xiaofeizhebingbuhuiyinweichanpinjiageyouduodi，jiuduiyingfangsongduichanpinzhiliangdeyaoqiu。dangchujibaikuaidediduanshouji，xiaofeizhedebaoyuanshizuiduode，rongliangdi、yunxingka、waiqiaobunaimozhurucilei。

dijiadedianshi，jinguanshikuibenmaiqiangzhanshichang，danzaigezhongtiyanshanghennanshuoyouduohao，zhenggedianshixingyezhinengtongguodijiahuodexiaoliang，quebunengtongguoxiaolianghuodezhenzhengdechanpinrenke。

ciwai，dianshixingyebenshenmianlindezuidawentibingbuyidinglaiziyujiage，xiaofeizhebuyuanyi、buaikandianshishigenbencengmiandeyuanyin，erdianshidetiyanyueshibuhao，xiaofeizhedebuxiaizhihuiyueyanzhong。

zhishao，duibeishouji、padzhanlinglezhuyaoxiaoqianshijiandeditouzueryan，rangtamenxuanzedianshi，zhiyougengyouzhishenzhiquanxindechanpinchongjicainengshixian。

oledbuquyinghedijiashichang，yaogaojugaodagaoduanhuaqizhi，lgdshenzhiqu“xunzhan”lairangshichanghuoquduigaoduanhuaderenzhi，bujinjinshiyinweizhizaochengbengaoang，gengyinweidianshixingyeyaohuodeliangxingfazhan，qiyejiaodubixuyouzugoudelirunkongjian，shichangjiaodubixubeixiaofeizhezhenzhengrenke、jiena，huiguichengjiatingshenghuodehexin，oled+gaoduanhuabibukeshao。

dijiashiyigeshidaidejieshu，gaojiashilingyigeshidaidekaishi。

jiatingdezhinengwulianzhongxin，oledweihecaishizuihaodeneikuaiping

buzhishigongyinglianshangyoudelgdhenrexin，dianshangjutoumen、youxiangtongjiazhiliniandezhengjichangshangduioledyebaoyouhendadeqidai，zaishijixingdongshangzhichioleddetuiguanghepuji。

liru，jinnian6yuechu，lgdyujingdongqianshuzhanlvehezuoxieyigoujianoleddianshilianmeng，canyufangbaokuozhanghong、chuangwei、feilipu、haixin、kangjia、lgdianzi、suonideng7jiazhuliuzhengjichangshang；

zhiqiande4yue，suningtedijuxingleoledxingyedianfengshenghui，xuanbulianshoupinpaidazao“oledsanchaojihua”，kaifangsuningxianxiachao12000jiahulianwangmendianziyuan，dazao5jiaoledchuangxinjishutiyanguanheshuwangeoledxiaoshoudian、baijiaoledtiyandian、qianchangoledxinpinpinjianhui，quanmiantuidongoleddianshipuji。

jiashanglgdcici16chengsaowangshituiguang，oledchengxianchuleliaoyuanzhishi，zhengkuaisuzhanlinggaoduan、putongzhongchanxiaofeizhedexinzhi。

erconggongyingliandaozhengjichangdaoqudaodouzheimerexin，shuodaodihaishidajiakandaoleoleddeweilai，zaiiotdiejiadotdeshidai，oledhuishizuihaodeneikuaipingmu。

1、jishudechengshu，zhenzhengshifangtiyande“beishuxiaoying”

chanpintiyanyoumingxiande“beishuxiaoying”，meiyixiangyouzhidetiyan，xianghuzhijianshixiangchengerfeixiangjiadeguanxi。buguo，duoshuxinxingjishudounanyizuodaojinshanjinmei，zongshiyougezhongxianeryijiandequedian，shaolechengshu、duoleyihan。

danshi，oledjishuzidaidejinhuquanmiandeyouzhijiyin，jiashangduoniandemoli，zhengzaishifangchuqiangdade“chengshuxiaoying”。

xiangduilcd、qleddengchuantonghexinxingjishu，oledyoushihenduo，suibianjujili（jinxianputongdedapingchanpin）：

secai：zheishizuizhijiedetiyan。oledyongyougenggaodeseyubiaoxian，tongsulijiejixianshixiaoguobuhui“guadan”；ciwai，haiyongyougenggaodeduibidu，zheiyiweizheyansecengcigengfenming、xijiegengqingxi；zuizhongoledkeyichengxianxuxurushengdezhenshiyanse，putongdianshishangchangchangpengdaodefanbai、guofennongyu、piansedengxianxiangbuhuichuxian。

biaoxianli：chulesecaiyoushi，oledhaiyougengkuanguangdekeshishijiao，shangxiazuoyougecekanbuhuiyouyichangsecai，zaiipsxiayebuhuichuxianyinweibeiguangyuanyinchuxiandelouguangxianxiang。dangran，zheifangmian，oleddewanmeiheiseyizhiposhouchengdao，yinweidulifaguangbuyilaibeiguang，oledde“hei”jiushizhenshideheise，erbushi“an”。

jiankang：oledtongguohuyanchuli，nengjianshaoduiyanjingdeshanghai，zheiduidangdairendaliangguankanpingmuyouzhongyaodejiazhi。

zheixietiyande“dian”jujihou，xingchengleyizhangyonghu“tiyan”dewang，zaiwangluopinglunzhong，henduozhenzhengtiyanguooleddianshideren，wangwangjuede“putongdianshizaiyekanbuxiaqule”。

xianzai，lgd、zhengjichang、qudaoshangdezhongzhonghuodong，keyishuodoushizairanggengduorenlai“zhenzhengtiyanyixia”——ranhou“zaiyehuibuqule”。

2、jiranshizhinengwulian，xiaofeizheduipingdeqidaizirangengduo

shangshuoleddejishuyoushishuodaodihaishizai“chuantongdianshi”kuangjiaxiasikao，danshi，oledzuoweixinxingxianshijishu，dangtayudianshipengzhuangshi，miaosushishizhucekandaiqiweilaijiazhiyinggai“fangfeixiangxiang”。

zheixieyijingnengzailgdshiyanshixunmidaozongjide“xiangxiang”，baokuo：

juanqudedianshi，pingmukeyijuanqilaifangzhi，buyidingyaoshizhiban；

zhediededianshi，zheigedajiahenshuxi，shoujishangdeyingyongzhengzaixingqi，dianshiyekeyigengshaozhanlingqiangbiweizhi；

toumingdedianshi，kehuandapianzhongneizhongkuxuandecaozuo，yinweioleddezifaguang、wuxubeiguangyuanyijingjubeikexingxing。

ciwai，haiyoushuangmianxianshi、pingmuzifashengdeng“heikeji”。

mouzhongchengdushang，tiaochuchuantongdianshisikaokuangjiadeoledjishuyeshizhinengwulianshidaidebiran。

xiaofeizheduizhinengwulianshidaidexuqiu，chuantongmoshixiaguazaiqiangbishangyidongbudongdezhibankenengyijingwufamanzu，gengduoyanghuadexingshi、yuqita“pingmu”delianjiejiaohudouzaidaobidianshiyuxingtaishangjinxingbiange，erzheijihuzhiyouoledkeyizuodao。

xiaofeizheqidaixinxingkeji，qishijiushiqidaibianhuadailaidetiyan。

3、dotrangrenhuiguidianshi

huidaoqianwentidaowenti，dianshizuoweichuantongjiatingyulezhongxin，xianzaizuidadewentibushijiagezhan，ershishiquxiaofeizhejiaodian。

buguo，dangoledyouqishineixieheikejibandejishuyingyongdaodianshishangshi，dianshidediweikeneng“fuxing”。

oledshidotshidaidezuijiazaiti，jishuyoushijuedingtabuzhiyouzaidianshiyouyingyong，suoyougongsi/gongchangshebei、suoyoujiajuwupin、suoyougerenchuandaiwupindouyouyikuaiyongshangoledjishudexianshipingshi，benzhishangzhongduanyuzhongduanzhijianjiangbuzaiyouyangedeniwoqufen。

miaosushishizhuceshuodianshisangshidiwei，doushibadianshifangzaichuantongshiyexiadegongnengdingweishang，erdangdotshidaidianshichengweiguanjianzhongduancunzaishi，henduoshitingyule、xinxijiaohushenzhigongzuoxuexidounengzaidianshishangwancheng。

dianshizaizhenggechangjingzhongdediweiyefashenggaibian，tashenzhikeyishizhinengwulianderukou。

dotjiangrangrenhuiguidianshi，buguo，zheiqizhongkendingyoudaliangdechuangxinhudonggongnengdengdaikaifa，neishilingwaiyigegengfuzadegushile。

nishizengzhang，oleddashijiancheng

juaoweiyunwangshuju，2019nianshangbannianoleddianshizaidianshishichangzhengtibujingqideqingkuangxianishizengzhang，qizhongquanqiushichangzengzhang21%。

zhongguoshichangshang，2019nianquannianyujitongbizengsujiangdadao130%，xiaoshouliangyugu38wantai，zheigeshuzidao2020niankenengchaoguo100wan。zheiyujingdongjiadianheidianshiyebuzongjingliyangzishengdegujixiangwenhe，“yujizai2～3niannei，zhongguooleddianshishichangguimojiangdadao200wantai。”

shichangdiaochajigouihs marketyucexiangduibaoshou，yuji2019nianzhongguooleddianshishichangjiangbiqunianzengzhang70%。

wulunruhe，zaishujubiaoxianshang，olednishizengzhang、dashijiancheng。

yucitongshi，oleddejiageyezaibuduanxiatan，guoquyiwanyuanweidanwei，xianzaiyixiechanpinyijingkeyiyiqianyuanweidanweile。

zheibingfeiguyiyijiagexiyinshichang，xianjieduanoledyixinkejidezitaichuxian，meiyouzheigebiyao。qigenbenyuanyinhaishijishubuduanchengshuhou，gongtongfenxiangoledshidaihonglidezhenyingwanjiagengduo，liru，lgdzaizhongguoguangzhoushelidegongchang，disanjiduyijingyaoshixianliangchan。

zheiyiweizheoledyijingyaocongxinxingheikejijinruquanmianpujidejieduan，zaichanyelianshangyougongtongtuidongxia，jiagexiatanyushichangxuqiushifangjiangshihuweibiaolideguocheng。

congliangchanqianxizheigeshijianbeijinglaikan，lgdtui“oled big bangliaoyuanzhilv”，youmingxiande“chenredatie”yiwei。

zaiersanxianchengshizhongchanquntizhujianbaofachupangdaxiaofeinengliangshi，tamenduioleddejieshouduzhijieyingxiangoledbaofadesudukuaiman。oledzhongduantiyanhuodongjiangjinyibu“jiaoyu”haozheixiexiaofeizhe，mouzhongchengdushangyegaibianbeiputiangaididedijiaguanggao“xinao”xiadexiaofeizherenzhi，zhongxinhuidaopinzhishenghuozhuiqiuzheigeguanjiancishang。

“meiyouduibijiumeiyoushanghai”，tongguozhijiedezhanshirangxiaofeizhelejieshenmeshioled，yijizaixiaofeishengjidedashidaiweishenmeyaomaioled，leisidehuodongjiangjifaduidianshi、duixianshijishu、duiweilaidechongjing，zhanlingxiaofeizhexinzhi。

zaioledquanmianpujideqianye，rangmiaosushishizhucejingdaihuakai，jingdaishidailangchaodedaolai。

（wenzhanglaiyuan：yiouwang）