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被宠坏的中国消费者,最后还是导向了OLED阵营

2019-08-27 10:25智能家居网编辑:5axx88.com人气:


bei“chonghuai”dezhongguoxiaofeizhe,zuihouhaishidaoxiangleoledzhenying

zaipingmuzheijianshishang,yigeguiyidexianxiangzhengzaifasheng,“lianghuoren”xiangshikanbudaoduifang,zaigezideshijielihuopin:

yibian,shihulianwangdianshijiagezhanbairehua,zhengpaidachangchanpinyijingheshanzhaihuojiagechabuduo,yizaitupodixian;

lingyibian,gaoduandianshilingyuanzhanbuduan,oled、qledmianyanduoniandezhanshiyuedayuejilie,suiranoledzhanleshangfeng,danzheichangtiaochudianshichanpin、guanhudotshidai(display of things,wanwujiexianshi)sheizhuchenfudezhanzhengsheiyebuhuijiucishoushou。

yixiedapaigengshi“qianlitingjindabieshan”,liru,quanqiudapingoledmianbanweiyigongyingshanglg display(yeneijianchenglgd)5yuekaishi,jubanyichangmingwei“oled big bangliaoyuanzhilv”,yaozaizhongguo16gechengshi“xunzhan”。

erlgdzhuyaoyixiangdianshichangshanggongyingoledpingmuweizhu,shiliantiaoshangyouerfeizhijiedexiaofeipinpai,“xunzhan”buxiangshiputongdepinpaihuoyingxiaohuodong,eryingdangshilgdzaiguoquzhuyaoyubeishangguangshendengchengshituiguanghezhanshidejichushang,xiangersanxianchengshikuodaoledyingxiangli、suzaorenzhidejudong。

jiezhujicengturangpeiyugengduodegaoduanshichangjiyu,zheiyudangxiade“gaoduanxiaofeixiachen”qushibumouerhe。

bei“guanhuai”dezhongguoxiaofeizhe,oledweishenmebuquyinghe?

zuoweimianbanxingyedelingtouyang,lgdweishenmebujiarudaojiangjiadajunzhong,peihezhengjichangshangchangdaxi,faneryaogaodiaotuiguangjiageshaoxianangguideoled?

yuanyinkenengzaiyu,zheibuzhishilgddexuanze,ershishidaidexuanze。

1、gainian、dijia,zhongguoxiaofeizhezhengzaibeibufenzhengjichangshang“chonghuai”

yimouxiehulianwangdianshipinpaiweidaibiao,jiagezhanzaoyidadaojibaikuaijiunengmaidaoyitai31yingcundedianshi、65cundapingdianshishenzhibudao3000yuandedibu,henduorendahukanbudong。

shishishang,dianshichanpindedajianjia,mouzhongchengdushangshi“dianyingyuanxiaoying”dejieguo:zuozaizuiqianpaiderenyidanzhanqilaikandianying,houpaiderenyebixuzhanqilai,zuizhong,zhenggeboyingtingdeguanzhongdoubixuzhanqilai,ersuoyourenyuanbendoushikeyihaohaozuoxiade。

yidanjiangjiafengchaoxingqi,suoyouzhengjichangdoubixugen,zuizhongjiageyueshayuedi。zheigeguochengzhong,zhongguoxiaofeizhebeibufenzhengjichangshangchonghuaile,zaoyirenweidianshidedijiashilisuodangran。

2、dijialiubuzhuguanzhong,yelabuhuiditouzu

yigefeichangyouyisideshishi,xiaofeizhebingbuhuiyinweichanpinjiageyouduodi,jiuduiyingfangsongduichanpinzhiliangdeyaoqiu。dangchujibaikuaidediduanshouji,xiaofeizhedebaoyuanshizuiduode,rongliangdi、yunxingka、waiqiaobunaimozhurucilei。

dijiadedianshi,jinguanshikuibenmaiqiangzhanshichang,danzaigezhongtiyanshanghennanshuoyouduohao,zhenggedianshixingyezhinengtongguodijiahuodexiaoliang,quebunengtongguoxiaolianghuodezhenzhengdechanpinrenke。

ciwai,dianshixingyebenshenmianlindezuidawentibingbuyidinglaiziyujiage,xiaofeizhebuyuanyi、buaikandianshishigenbencengmiandeyuanyin,erdianshidetiyanyueshibuhao,xiaofeizhedebuxiaizhihuiyueyanzhong。

zhishao,duibeishouji、padzhanlinglezhuyaoxiaoqianshijiandeditouzueryan,rangtamenxuanzedianshi,zhiyougengyouzhishenzhiquanxindechanpinchongjicainengshixian。

oledbuquyinghedijiashichang,yaogaojugaodagaoduanhuaqizhi,lgdshenzhiqu“xunzhan”lairangshichanghuoquduigaoduanhuaderenzhi,bujinjinshiyinweizhizaochengbengaoang,gengyinweidianshixingyeyaohuodeliangxingfazhan,qiyejiaodubixuyouzugoudelirunkongjian,shichangjiaodubixubeixiaofeizhezhenzhengrenke、jiena,huiguichengjiatingshenghuodehexin,oled+gaoduanhuabibukeshao。

dijiashiyigeshidaidejieshu,gaojiashilingyigeshidaidekaishi。

jiatingdezhinengwulianzhongxin,oledweihecaishizuihaodeneikuaiping

buzhishigongyinglianshangyoudelgdhenrexin,dianshangjutoumen、youxiangtongjiazhiliniandezhengjichangshangduioledyebaoyouhendadeqidai,zaishijixingdongshangzhichioleddetuiguanghepuji。

liru,jinnian6yuechu,lgdyujingdongqianshuzhanlvehezuoxieyigoujianoleddianshilianmeng,canyufangbaokuozhanghong、chuangwei、feilipu、haixin、kangjia、lgdianzi、suonideng7jiazhuliuzhengjichangshang;

zhiqiande4yue,suningtedijuxingleoledxingyedianfengshenghui,xuanbulianshoupinpaidazao“oledsanchaojihua”,kaifangsuningxianxiachao12000jiahulianwangmendianziyuan,dazao5jiaoledchuangxinjishutiyanguanheshuwangeoledxiaoshoudian、baijiaoledtiyandian、qianchangoledxinpinpinjianhui,quanmiantuidongoleddianshipuji。

jiashanglgdcici16chengsaowangshituiguang,oledchengxianchuleliaoyuanzhishi,zhengkuaisuzhanlinggaoduan、putongzhongchanxiaofeizhedexinzhi。

erconggongyingliandaozhengjichangdaoqudaodouzheimerexin,shuodaodihaishidajiakandaoleoleddeweilai,zaiiotdiejiadotdeshidai,oledhuishizuihaodeneikuaipingmu。

1、jishudechengshu,zhenzhengshifangtiyande“beishuxiaoying”

chanpintiyanyoumingxiande“beishuxiaoying”,meiyixiangyouzhidetiyan,xianghuzhijianshixiangchengerfeixiangjiadeguanxi。buguo,duoshuxinxingjishudounanyizuodaojinshanjinmei,zongshiyougezhongxianeryijiandequedian,shaolechengshu、duoleyihan。

danshi,oledjishuzidaidejinhuquanmiandeyouzhijiyin,jiashangduoniandemoli,zhengzaishifangchuqiangdade“chengshuxiaoying”。

xiangduilcd、qleddengchuantonghexinxingjishu,oledyoushihenduo,suibianjujili(jinxianputongdedapingchanpin):

secai:zheishizuizhijiedetiyan。oledyongyougenggaodeseyubiaoxian,tongsulijiejixianshixiaoguobuhui“guadan”;ciwai,haiyongyougenggaodeduibidu,zheiyiweizheyansecengcigengfenming、xijiegengqingxi;zuizhongoledkeyichengxianxuxurushengdezhenshiyanse,putongdianshishangchangchangpengdaodefanbai、guofennongyu、piansedengxianxiangbuhuichuxian。

biaoxianli:chulesecaiyoushi,oledhaiyougengkuanguangdekeshishijiao,shangxiazuoyougecekanbuhuiyouyichangsecai,zaiipsxiayebuhuichuxianyinweibeiguangyuanyinchuxiandelouguangxianxiang。dangran,zheifangmian,oleddewanmeiheiseyizhiposhouchengdao,yinweidulifaguangbuyilaibeiguang,oledde“hei”jiushizhenshideheise,erbushi“an”。

jiankang:oledtongguohuyanchuli,nengjianshaoduiyanjingdeshanghai,zheiduidangdairendaliangguankanpingmuyouzhongyaodejiazhi。

zheixietiyande“dian”jujihou,xingchengleyizhangyonghu“tiyan”dewang,zaiwangluopinglunzhong,henduozhenzhengtiyanguooleddianshideren,wangwangjuede“putongdianshizaiyekanbuxiaqule”。

xianzai,lgd、zhengjichang、qudaoshangdezhongzhonghuodong,keyishuodoushizairanggengduorenlai“zhenzhengtiyanyixia”——ranhou“zaiyehuibuqule”。

2、jiranshizhinengwulian,xiaofeizheduipingdeqidaizirangengduo

shangshuoleddejishuyoushishuodaodihaishizai“chuantongdianshi”kuangjiaxiasikao,danshi,oledzuoweixinxingxianshijishu,dangtayudianshipengzhuangshi,miaosushishizhucekandaiqiweilaijiazhiyinggai“fangfeixiangxiang”。

zheixieyijingnengzailgdshiyanshixunmidaozongjide“xiangxiang”,baokuo:

juanqudedianshi,pingmukeyijuanqilaifangzhi,buyidingyaoshizhiban;

zhediededianshi,zheigedajiahenshuxi,shoujishangdeyingyongzhengzaixingqi,dianshiyekeyigengshaozhanlingqiangbiweizhi;

toumingdedianshi,kehuandapianzhongneizhongkuxuandecaozuo,yinweioleddezifaguang、wuxubeiguangyuanyijingjubeikexingxing。

ciwai,haiyoushuangmianxianshi、pingmuzifashengdeng“heikeji”。

mouzhongchengdushang,tiaochuchuantongdianshisikaokuangjiadeoledjishuyeshizhinengwulianshidaidebiran。

xiaofeizheduizhinengwulianshidaidexuqiu,chuantongmoshixiaguazaiqiangbishangyidongbudongdezhibankenengyijingwufamanzu,gengduoyanghuadexingshi、yuqita“pingmu”delianjiejiaohudouzaidaobidianshiyuxingtaishangjinxingbiange,erzheijihuzhiyouoledkeyizuodao。

xiaofeizheqidaixinxingkeji,qishijiushiqidaibianhuadailaidetiyan。

3、dotrangrenhuiguidianshi

huidaoqianwentidaowenti,dianshizuoweichuantongjiatingyulezhongxin,xianzaizuidadewentibushijiagezhan,ershishiquxiaofeizhejiaodian。

buguo,dangoledyouqishineixieheikejibandejishuyingyongdaodianshishangshi,dianshidediweikeneng“fuxing”。

oledshidotshidaidezuijiazaiti,jishuyoushijuedingtabuzhiyouzaidianshiyouyingyong,suoyougongsi/gongchangshebei、suoyoujiajuwupin、suoyougerenchuandaiwupindouyouyikuaiyongshangoledjishudexianshipingshi,benzhishangzhongduanyuzhongduanzhijianjiangbuzaiyouyangedeniwoqufen。

miaosushishizhuceshuodianshisangshidiwei,doushibadianshifangzaichuantongshiyexiadegongnengdingweishang,erdangdotshidaidianshichengweiguanjianzhongduancunzaishi,henduoshitingyule、xinxijiaohushenzhigongzuoxuexidounengzaidianshishangwancheng。

dianshizaizhenggechangjingzhongdediweiyefashenggaibian,tashenzhikeyishizhinengwulianderukou。

dotjiangrangrenhuiguidianshi,buguo,zheiqizhongkendingyoudaliangdechuangxinhudonggongnengdengdaikaifa,neishilingwaiyigegengfuzadegushile。

nishizengzhang,oleddashijiancheng

juaoweiyunwangshuju,2019nianshangbannianoleddianshizaidianshishichangzhengtibujingqideqingkuangxianishizengzhang,qizhongquanqiushichangzengzhang21%。

zhongguoshichangshang,2019nianquannianyujitongbizengsujiangdadao130%,xiaoshouliangyugu38wantai,zheigeshuzidao2020niankenengchaoguo100wan。zheiyujingdongjiadianheidianshiyebuzongjingliyangzishengdegujixiangwenhe,“yujizai2~3niannei,zhongguooleddianshishichangguimojiangdadao200wantai。”

shichangdiaochajigouihs marketyucexiangduibaoshou,yuji2019nianzhongguooleddianshishichangjiangbiqunianzengzhang70%。

wulunruhe,zaishujubiaoxianshang,olednishizengzhang、dashijiancheng。

yucitongshi,oleddejiageyezaibuduanxiatan,guoquyiwanyuanweidanwei,xianzaiyixiechanpinyijingkeyiyiqianyuanweidanweile。

zheibingfeiguyiyijiagexiyinshichang,xianjieduanoledyixinkejidezitaichuxian,meiyouzheigebiyao。qigenbenyuanyinhaishijishubuduanchengshuhou,gongtongfenxiangoledshidaihonglidezhenyingwanjiagengduo,liru,lgdzaizhongguoguangzhoushelidegongchang,disanjiduyijingyaoshixianliangchan。

zheiyiweizheoledyijingyaocongxinxingheikejijinruquanmianpujidejieduan,zaichanyelianshangyougongtongtuidongxia,jiagexiatanyushichangxuqiushifangjiangshihuweibiaolideguocheng。

congliangchanqianxizheigeshijianbeijinglaikan,lgdtui“oled big bangliaoyuanzhilv”,youmingxiande“chenredatie”yiwei。

zaiersanxianchengshizhongchanquntizhujianbaofachupangdaxiaofeinengliangshi,tamenduioleddejieshouduzhijieyingxiangoledbaofadesudukuaiman。oledzhongduantiyanhuodongjiangjinyibu“jiaoyu”haozheixiexiaofeizhe,mouzhongchengdushangyegaibianbeiputiangaididedijiaguanggao“xinao”xiadexiaofeizherenzhi,zhongxinhuidaopinzhishenghuozhuiqiuzheigeguanjiancishang。

“meiyouduibijiumeiyoushanghai”,tongguozhijiedezhanshirangxiaofeizhelejieshenmeshioled,yijizaixiaofeishengjidedashidaiweishenmeyaomaioled,leisidehuodongjiangjifaduidianshi、duixianshijishu、duiweilaidechongjing,zhanlingxiaofeizhexinzhi。

zaioledquanmianpujideqianye,rangmiaosushishizhucejingdaihuakai,jingdaishidailangchaodedaolai。

(wenzhanglaiyuan:yiouwang)

(来源:5axx88.com)

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