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2019年一季度家电消费趋势报告出炉

2019-05-19 11:00智能家居网编辑:5axx88.com人气:


5yue17ri,shizhisuning618nianzhongdacuqidongzhiji,suningyigouyushangwubuguojimaoyijingjihezuoyanjiuyuan、jiangsushengshangwutinglianhefabu《2019nianyijidujiadianxiaofeiqushibaogao》。shangwubuzhunanjingshitebantepaiyuanwangxuanqing、shangwubuyanjiuyuanxiaofeiyanjiuzhongxinfuzhurenluhongyan、jiangsushengshangwutingfuxunshiyuanzhangdaozhou、nanjingdaxueshangxueyuanjiaoshouhuangfanhuadengqinlinxianchangfenxiangganhuo。zuoweizhongguojiadianshoufen“huanxinshengji”leixingyezhinan,cicibaogaofabuduijiadianxingyejixiaofeishichangtigonglezhuduojiejian。

chanpin:“zhijiangaojingxi”、chengxian5huatedian

2019年第一季度,虽然家电市场整体零售额规模呈现微下滑趋势,但智能化、健康化、高端化家电的占比逐渐提高。报告显示,智能空调的市场份额超过30%,健康空调市场份额接近30%,智能电视渗透率超过90%。

yucitongshi,xiaofeizheduiyuchuantongjiadianchanpindegongnengxuqiugengjiajingxihua。duiyubingxiang,xiaofeizhexiwangbaoxiangengjiachijiu,keyianzhaobutongdeshiwujinxingfenlei;duiyucaidian,xiaofeizhegengguanzhudachicunjiqingxidu。tongshi,xindexiaofeixuqiuyetuidonglexinxingchudianjizhongyangjichengjiadiandechuxianhefazhan。

ciwai,butongdiyuduijiadianchanpindexuqiucunzaixifenhuatedian。dongbufadadiqudexiaofeizheduigaoduanhua、dingzhihuachanpindexuqiugengweimingxian,xinxingjiadianchanpingengrongyishoudaopianai。yucixiangdui,qianqimouxiejiadianchanpinshichangzhanyoulvjiaodidequyu,henrongyichengweixindezengzhangdian。ruyijidu,dongbeidiqukongdiaochanpinxiaoshouetongbizengzhang134%,yuanchaoquanguozhengtikongdiaozengsu,kongdiaochanpinchengweidongbeidiquxindexiaofeizengzhangdian。

renqun:tajingjizhudao、quxiangnianqinghua

2019niandiyijidu,suningjiadianpinleizaijiangsushengxiaoshouzengzhangdadao71%,qizhongnanjingzengzhangchao150%,suzhou、wuxi、suqiandengdixiaoshouzengzhangchao30%,zengfuyuangaoyujiadianxingyezhengtizengsu。

ercongjiadianxiaofeirenqunlaikan,gengjiaquxiangnianqinghua,8090houchengweixiaofeizhuli。suningdashujuxianshi,yijidugoumaijiadianchanpindexiaofeizhezhong,8090houyonghuzhanbihejichao70%。erjiangsushengdiyijidugoumaijiadianchanpindexiaofeizhezhong,80houzhanbi37.8%,90houzhanbi38.9%,junbaochigaosuzengzhang。

tongshi,nvxingxiaofeiquntizhujianzhuangda,“ta”jingjixunsufazhan。suningdashujuxianshi,yijidujiadianxiaofeinanxingyonghuzhanbi48.5%,nvxingyonghuzhanbi51.5%。xiaojiadianpinleinvxingzhanbizuigao,dadao61%,nvxingxiaofeidefazhanyetuidongxiangguanchanpindediedaishengji。

pinpai:guoneipinpaizhudao、zhonggaoduanzhanbizengjia

2019年一季度,国内、国外家电品牌零售额份额分别为61%和39%,国内品牌占据主导地位。以冰箱为例,苏宁大数据显示,海尔、美的等国内品牌占据江苏省地区冰箱市场的90%,并通过开设专卖店、与零售商合作等方式积极拓展渠道下沉。

ersuizhehulianwangdianshangjiwuliuxingyedexunsufazhan,yipihulianwangpinpaixunsuchuxianbingpengbofazhan。zaijiangsusheng,xiaomipinpaizaicaidian、jingshuichanpin、kongqijinghuaqi、dianfanbaopinleizhinengshichanglingshouefenepaimingqianlie。

ciwai,zhonggaoduanxiaofeibilizengjia,chanpinjiagejiegoufashengbianhua。suningdashujuxianshi,caidian、bingxiang、xiyijizai2000-3999yuanjiageduandezhanbizhujiantisheng,yijidufenbiewei34.8%、24.7%、31.6%。tongshi,wanyuanyishangjiadianchanpinxiaoliangdafuzengjia,jiangsushengyijiduwanyuanyishangbingxiangxiaoliangtongbitisheng39%,qizhong,suqian、suzhou、nantong、changzhoudiquwanyuanbingxiangxiaoliangtongqizengsuchao100%;wanyuankongdiaochanpinfangmian,wuxi、nantong、changzhou、suzhou、huaiandengdixiaoliangzengzhangda40%yishang。

xiaofei:kantianchifanweitielv、chanpinchengxianxiangguanzengzhang

jiadianchanpindexiaoshouqingkuanghuishoudaogezhongyinsudeyingxiang,birujijiexingtianqi、jiejiarideng。zaizheiyishijianduan,yuqixiangguandetesechanpinjiuhuichengxianzengzhangtaishi,pinpaijiqudaoshangyehuijiehexiaofeizhedegoumaiyixiang,tuichuxiliexiangguanchanpin。

2yuemo,nanfangchixuyinyutianqi,jiangsushengyijiduchoushijijiliangyijiadengchanpinkaijulianghao。rijunchushiliang11-15shengdechoushijizengzhangxunsu;liangyijiaxiaoliangtongbizengzhang228bei,zhinengliangyijiachengweijiangsuxiaofeizhedexinchong;hongganjidexiaoshouyeshixianletongbi64%dezengzhang。

nvwangjieqijian,yunvxingxiangguandexiliechanpinshixianledafuzengzhang。suningdashujuxianshi,nvwangjiedangtian,gehumeirongleixiaojiadiantongbizengzhang600%,daisenchuifengjizuishouxiaofeizhehuanying;dianzimeirongyixiaoliangtongbizengzhang30%,meifaqitongbishangsheng47%。nvshenjieqianhou,goumaixiwanjide90houyonghumingxianzengzhang132.6%,sansixianchengshixiwanjizengsuchaoguo110%。

315huanxinjie,suningfabude“yijiuhuanxin”dashujuxianshi,suningjiadian、3cchanpinhuishoudingdanliangyizhouneitupo10wandan。erjiangsushengjiadianpinleihejixiaoliangtongbizengzhang114%,xiaoshouetongbizengzhang322%。

fuwu:yonghuguanzhuyurijuzeng、fuwubiaozhunquanmianshengji

xiaofeishengjibeijingxia,xiaofeizheduiyufuwutiyandeyaoqiuyuelaiyuegao,zheiyeyaoqiulingshoushangtigongcongshouqian、shouzhong、shouhouhezengzhifuwudengquanliuchengdeyizhanshifuwu。jiadianchanpinzhong,youyikongdiao、caidian、chudianchanpinduianzhuangfuwudeyaoqiujiaogao,zheiyeduipinpaijiqudaoshangdeshouhoufuwutichulegenggaobiaozhun。

zhenduixiaofeizhedezheiyixuqiu,2019nian,suningkongdiaoshouchuangkeshihuaanzhuangmoshi,xiaofeizhekeyuanchengzhijieguankandaoanzhuangdeshijiqingkuang。muqian,shipinzhuizongxitongyijingzainanjing、shanghai、xianhehefeidengchengshishidian,suningxiwangtongguokeshihuadefuwubuduantishengyonghutiyan。

erzhenduianzhuangfuwushoufeiluanxiang,lingshoushangyeduianzhuangrenyuandexingweijishoufeibiaozhunjinxingguifan,bingtigongxiangguandeshouhoufankuiqudao。suningtuichude“dapingcaidianmianfeianzhuang”fuwu,zhendui65cunjiyishangdachicundianshiyonghutuichumiananzhuangfuwufei、mianguajiacailiaofei、mianxianchangqinglifeideng6xiangfeiyong,quanmianqianghualecaidianshouhoufuwubiaozhun。

congzhangyuanlaikan,xiaofeizheduiyushouqianjishouhoufuwudeguanzhuduhuiyuelaiyuegao,yuji2020nian,jiadianfuwushichangguimojiangchaowanyiyuan。fuwuzhiliangdegaodifanguolaiyehuiyingxiangdaoyonghutiyan,jinerduiqiyonghuzhanxinghefugouchanshengshenkeyingxiang。

qushi:qudaochixuxiachen、chanpindingzhizouqiao

miandui2019niandejiadianshichang,huanxinxuqiuchengweibukexiaoqudezengzhangli。suizheyierxianshichangdezhujianbaohe,pinpaifanghequdaoshangjiangmuguangjizhongzaisiwujishichang,jixiangzhenhenongcunshichangdekaituo。

baogaoyuce,2019niansiwujishichangdedajiadianchanpinlingshouliangzhanzhengtishichangde50%zuoyou,caidianhexiyijidezhanbigaoyuyierjishichang,kongdiaochanpinrengcunzaijiaodaqianli。erjiduzuoweikongdiaoxiaoshoudewangji,lingshoushangbijianghuijiakuaiduixiangzhenjinongcunshichangdekaituo。suningzhiyingdianjilingshouyundiandexunsufazhan,zhengshizaijijiqiangzhanzheiyiqianzaishichang。

yucitongshi,jinnianlai,xiaofeizheduiyushengjijiadianchanpindexuqiuyuelaiyueqianglie。zaisuningdashujuxitongxia,pinpaihexiaofeizhezaisuningpingtaiderenhexingweidouhuichengweishuju,eryuelaiyueduodexiaofeizheyijingbushidanchunsousuochanpin,tamenhuidiejiahenduogongnengguanjianci,duigongnengdexifenxuqiuyuelaiyueqianglie,duipinzhihefujiagongnengyeyoulegengduoyaoqiu。

yinci,zhenduibutongxiaofeizhedexuqiu,c2b、c2mfanxiangdingzhichanpinjiangyuelaiyueduo。2019nian,suningzhongdianfalizhongyangjicheng,genjuhuxing、jiatingrenyuanqingkuangdenggexinghuaxuqiu,jinxingquanwudingzhi。yijidu,suningzhongyangjichengjiadianquanqudaolingshouzengzhang192%。erzheiqiaqiashixiaofeishengjidexianmingtezheng,yeshixiaofeishengjidailaidexiaofeixinchaoliu。

(来源:智能家居网)

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