shuzihuashidaixilai，zhenggezhongguodouzaikuaisudineirongshipinhua，renmenduiwaijiedelejietujingcongyuedudaoguankan，sihugaibianzaiyixizhijian，erzhinengshoujidepujigengshirangduanshipindefengtouyishiwuliang。

juaimeizixun《2020nianzhongguoduanshipintoubushichangjingzhengzhuangkuangzhuantiyanjiubaogao》shujuxianshi，zhongguoduanshipinshichangzengzhangxunsu，jinnianzengzhangsududouzai60%yishang，2020nianshichangguimogengyouwangdadao410.2yiyuan。

raner，zengsubeihou，yidonghulianwangyonghuzengzhangfaliyuyidongliulianghonglixiaoshiyeshibuzhengdeshishi。zhongguoxintongyuanshujupilu：2019nian12yue，guoneizhinengshoujichuhuoliang2893.1wanbu，tongbixiajiang13.7%。yidongyonghuwadirijianganhe，poshitoubuduanshipinpingtaibudebuxianruliuliangzhengduodeninaozhizhong。

youci，zaiyidonghulianwangzhiwaizhaoxunlingyitiaochengjieneirongshengtaidehouchengsaidao，xiandeyouweipoqie，saidaojiujinghuichuxianzainali？youhuiyongxiannaxiexinjishu？

daandechuxianzongshizheimechurenyiliaoyouzaiqinglizhizhong，doudouzhuanzhuan，tupokoujingyouhuidaomiaosushishizhucezuixianjiechushipinyingxiangzuopindedianshidaping。jiezhuyouzhineirongyuxiachenshichangqudaozheilianggezhuashou，kukaiwangluofabukukaixitong8，liantongiothedotyingjianbuju，dazaoneirongzhuanhuabihuan，chenggongjiangzhinengdianshidapingzhuanhuachengweichengjiehulianwangneirongshengtaixiabanchangdefengkou。

01万物互联，打造内容理想社区

zai《santi》zhong，liucixinmiaohuilezheiyangyigeweilaishijie：pingmuwuchubuzai，yizhangcanjinzhidoukeyishiyikuaiyuedumeirixinwendexianshiping。

bansuikejidefazhan，pingmuqueshiyijingkeyiwuchubuzai，danquewufachengzhiwei“yonghudepingmu”。

feijikaobeihoudepingmuzhixianshiduichengkewuyiyidefeixingshuju，zhangmuniangjiadedianshishangyongyuanmeiyounvxuxiangkandedianshiju。ruhedaposhebeijiandegehe，rangfeijipingmukeyixianshishangfeijiqianmeikanwandexiaoshuo，zaijiameikanwandedianshijuzaizhangmuniangjiakeyiduandianxubo，shoujishangkandecaipudaochufangjiukeyizaibingxiangxianshipingshangwufengxianjie？

qianbujiu，kukaiwangluofabudequanxinxitong——kukaixitong8，shoucituichu“wujiekongjian”gainian，zhengjiangzheizhongduiweilaisiyidehuanxiangyibubuzhaojinxianshi。

kukaixitong8keyiweigeshipingmuhezhinengyingjianfuneng，datongbutongchangjingxiadaxiaopingmudebilei，tupokongjianxianzhi，guanchuanshenghuo、bangong、chenei、yule、xiuxidenggeshiyingyongchangjing，shituyipojuweilaigan、kejigandejishuliufangshi，weiyonghudazaoneirong“wujie”xinshengtai。

 

 

zaixitongjianrongshang，kukaixitong8bingqiyonghuxietongshebeideluoji，jiangyonghuzuoweixietonghexin，yijishuliliangjianrongshebeiweiyonghudazaoduoduanyizhideshiyongzhuangtai，jidajiangdileyonghuxuexichengben，tishengyonghudeshiyongxingfugan。

jugelizi，nizaishoujishangkanduanshipinjibenshishuping，danshikanzheleiyannixianghuandaodianshishang，zheishinihuifaxian，shoujishangdeshipinfenbianlvdaodianshishangkenengmohubuqing，qieshupingzhuangtaiyebunenghenhaodeshipeidianshihengping。erruguonishiyigeduoduanshipinneirongchuangzuozhe，fenbianlvdekunraoyeyiyanghuizengjiashipinzhizuodegongzuoliang。zheishi，kukaixitong8duinishuo：zhiyaoyimiaosushishizhucedeottweirukou，yitongyideshenfenweiyaochi，tongguomiaosushishizhucedexitong，nizhixuyaozhizuoyizhongbiaozhunguigedeshipin，miaosushishizhucedexitonghuiweinizidongshipeibutongpingmu，butongshebei。

zheiyangdehua，wulunduiyushipinchuangzuozheheputongyonghueryan，douzugoudongting!

yuyonghueryan，duoduanwujieqiehuandechenjinshitiyanjuejia，tishengshiyongxingfugan；yuneirongchuangzuozheeryan，bujinkeyidatonggengduopingmushebeijiexian，weichuangzuozhetigongliulianglanhai，haikeyijidajianshaogongzuoliang，congerquchuangzuochuyixiegengyouqugengjuchuangzaoxingdeneirong，cujinneirongshengtaijiankangtisheng。

xitongshifuwudejianshejichu，erfuwushixitongjiazhidezuizhongtixian。

《2019nianduottxingyefazhanfenxibaogao》zhichu，yonghugengkanzhongneirongyutixian。yongneirongxiyinyonghudanxiangguankan，yongfuwutishengyonghuzhanxing，bingzhujianzhuanweishuangxianghudong，bingzuizhongfankuineirongchuangzuo，shineirongshengtaijianshedezhongyaoyihuan。

kukaiwangluoyizhaodaolezaineirongchanyeshang，baochiyonghu、chuangzuozhe、jishuqitoubingjindefangfa，rangottdapingchengweihuashidaideneirongchengjiezhe。

congneirongjiansheshangkan，kukaiwangluohangailezixun、zhangshipinyingshi、duanshipinyingshi、dianshang、jiankang、yule、xuexi、qinzifuwudengduoweiduneirongfuhua；congyonghufuwushangkan，kukaiwangluojieheyonghusuipianhuashijiandeyingyongchangjing，weiyonghudaiqujingzhunde、gexinghuadejiatingchangjingneirongchengxian，bingqiehaiyaoqingnvdijianji、duliyudianying、zhangxuefenglaoshi、binshushaoerbianchengdengzhongduoyouzhineirongchuangzuozheruzhu，dazaojiaoyuzhuanqu、tiyuzhuanqu、yingshizhuanqudengqinglianghuaneirongshequ，shixianbutongnianlingduan、xingqudianyonghudexuqiumanzu。

02 足够下沉，才有冲起的动力

xiachenshichangshijinliangnianlaideyigeguanjianci。pinduoduo、kuaishou、qutoutiaoxiangjijueqichengweixingyejutou，zhengmianyinzhengzheyijuhua，sheiyongyouxiachenshichangzhudaoquan，sheijiushouwoyonghuzengzhangdeshengli。

jumobyanjiuyuan《2020xiachenshichangtujian》baogaoshujuxianshi，xiachenshichanghuoyueyonghutupo7.5yi，tongshi，shichangzhengzaijinyibuxiachen，siwuxianchengshiyonghuzhanbitigao7.4%。dangqianchengshihuahonglideshifangyizhubujinxingpingwenqi，erxiachenshichangyonghuzeyichengweihulianwangxiabanchangdezengliangyinqing。

 

 

zairenmen“lisuodangran“dexiangxiangzhong，shoujishixiachenshichangdejueshayingjian。ranerchurenyiliaodeshi，ottqishiyuxiachenshichangdefenbuyizhi，shenzhichuxianleyuexiachen、yuedapingdejingxiang。

genjukuyunhudongshujuxianshi，zhinengdianshizaixiachenshichangzhuyaoyou3gemingxiantezheng。

qiyi，zhinengdianshiyonghufenbuzhunianxiachen，qiexiachenshenduchaoyueyidonghulianwang。2019nianxiachenshichangyonghuzhanbidadao55.88%，chaoguoyidonghulianwangyonghuzhanbide52.9%。

qier，yuexiachenyonghushiyongshenduyueda。zhinengdianshiyonghurijunshiyongshizhanghuanbizengzhang，qieyuexiachenzengfuyueda，sanxianjiyixiachengshizengfuchao6.48%。

qisan，yuexiachendianshimeitiyingxiangliyueda。xiachenshichangyonghudianshimeititgiwei118，gaoyuqitameitileixing，yixianzhiwuxianchengshiyonghuduidianshimeitidepinhaozhujidizeng。

zaizheiyangdebeijingxia，shouwo6000duowanjihuozhongduandekaijishiyong，rangkukaiwangluozaiyidonghulianwangzhiwai，jiangouqiyizuoquanxindeduanshipinliuliangjudao，kukaiwangluonengweineirongchuangzuozhefanbuhailiangliuliang，youzhichuangzuozheyekejiezhupingtaichuanpo“honghai“jingzhengxianzhi，congxinlanhaizhongyijuntuqi。

kuyunwangluozuoweipingtaifangyuchuangzuozhezhijiandachengleyizhonggongshengdeneirongshengtaitixi，tongguoliuliangfuchijinyibutuokuanneirongchuangzuobianjie，panhuoneirongchanye。

dangran，pingtaifangyuneirongfangdeqiangqianglianhe，zuizhonghuoyideluojiaodianshizhongzaiyonghu。yongyoujiatingyonghuhuaxiangshujudekukaiwangluo，keyiweimeiyiweiyonghudazaozhuanshudeneirongkongjian，weiyonghutuijianyouzhideduanshipinneirong，bingjizhuyonghudepianhao，chixujichuyonghuxiaideneirong。

 

 

duineirongdezhuizhu，rangkukaiwangluojiuxiangdaoquhuozhongdepuluomixiusi，jiangyouzhineirongdehuozhongchuandijichuangzuozheyuyonghu，congerchuanlianqixinghuofantengdeneirongshengtaiweilai。

03 大风起，大屏的未来制胜点

yuyidonghulianwangqiyedeqinglianghuaxiangbi，dianshidapingshengchanchangjiadezhanlveshengjiwangwanggengxuyaoyongqihemoulve。kukaiwangluotiaochuottshichangdeshushiquan，yongkukaixitong8zhongxindingyilezhinengdapingdewujie，congchangjingheluojishang，quanlidazaoyige“tongguolianjiehefuwu，bagerenxiaoquexingfangdadaojiarennaizhiquanrenlei”delixiangshijie。

zheigelixiangshijie，zhengyinweikukaiwangluodenuliyibubuluoyuxianshi，dapingjiaohudefengkouyichuxian。

muqian，genjukukaiwangluoxiangguanshujuxianshi，bizhekeyiyupandeshi，ottdapingweilaihuojiangchuxianyixiajidaqushi：

yi， ottdapingxingyejishuhaijiangshendudiedai，xingyetoubuqiyejiangcongshebeizhizaoshangzhuanxingshengjiweiquanchangjing&shengtaixitongjiejuefanganfuwushang。

er， ottdapingkaishiheyidongduanfentingkangli。kukaixitongpingjunmeitiankaiji7xiaoshi32fenzhong，yidongduanzemeitianpingjun6.8xiaoshi。

san， ottdapingchengweiquanxindexiaofeisaidao。kukaixitongpingtaidingdanliangtongbizengzhang104%，xiadanyonghutongbizengzhang83%，chengjiaoetongbizengzhang86%。

si，yuyinjiaohurijianzhuliu。yuyinjihuocishurijunchaoqianwan，leijichao3yici。

2200nianqian，qinshihuang“chetonggui，shutongwen”zaikeguanshangcujinlezhonghuawenmingdedayitonghecanlanfazhan。

zhanzaiottdapingxingyelaikan，yiottweijichu，datongbutongpingmushebeibizhang，tongyiyonghutiyanmoshi，jingxihuayunzuochuileifuwuyejiangchengweixingyelizuzhigen。

aoweihuyuciqianfabude《2019nianzhongguoottfazhanyucebaogao》yuji，2020nianottzhongduanshebeijihuoliangjiangdadao2.6yitai，yunyingzongguimojiangtupo400yi。zaicishituichukukaixitong8dekukaiwangluo，huojiangyinlingottxingyedejudabiange，miaosushishizhuceshimuyidai。